Digital marketing is the process of promoting and selling products and services by taking advantage of online marketing methods, such as social media marketing, search engine marketing, and email marketing.
Digital marketing terms
The digital world is full of marketing terms and acronyms such as return on investment (RoI), cost per click (CPC), click rate (CTR), key performance indicator (KPI), and countless other shortcuts.
Digital marketing is a comprehensive term used to describe any type of internet marketing, including search engine optimization (SEO), and social media marketing. We will divide digital marketing terms into several categories in line with previous rankings.
Social media marketing terms
- Key Performance Indicator – KPI
KPIs appear in all types of marketing and are used by businesses to measure the success of their campaigns.
Your KPIs can be any kind of analysis such as clickthrough rate (CTR), participation rate, bounce rate, etc.
- Cost Per Action CPA
This metric is used to determine the cost of acquiring one customer, and you can calculate this by dividing the total cost of your campaign by the number of conversions.
This metric is important because it actually shows you how much you spend per conversion; if that cost is too high, you should consider reworking your marketing campaign.
- A/B Test
When you run any type of ad, it’s best to split the test, i.e. it’s going to be 2-3 similar ads that are all displayed at the same time to see which one performs best.
You can play the same image and switch the version or vice versa, and the A/B partition test will help you better target your audience by showing the ad that impresses people the most.
When you’re done with the partition test, you’ll be left with an ad that performs great and helps you attract these potential buyers.
- Cost per Impression CPI
This indicator measures how often your ad appears on a site whether the user has already seen or interacted with it.
This is similar to the marketing term “reach”, the difference being that the “reach” measures how many people see your content.
- Call to Action CTA
It’s usually a button used to get your customers’ attention and make them click, buy or provide you with their email, or any other action you want them to take.
They can be used in social media ads, email campaigns, or on your website.
The CTA statement should be able to attract the attention of your customers.
Digital marketing terms through search engines
- Search Engine Optimization SEO
Improving a search engine is the primary way to move your site to the top of search engine rankings, and there are many actions to follow, such as:
- Identifying the targeted keywords you want your business to be categorized as, and improving your pages with these keywords.
- Writing blogs and getting background links.
This search engine marketing method takes some time as search engines will need to crawl to your site to follow any changes you make.
- Price per Click PPC or Cost per Click CPC
These are costs related to paid ads that run as soon as you set up your ad campaign, and if you have the budget and you’re willing to spend it, you’ll be at the top of Google search results in a short time. Similar to SEO, PPC also includes keyword search, but instead of optimizing the page, you’ll need to create ads.
Ads include two short titles and a description, a link to your website, or your landing page, and you can also include extensions such as your business phone number or links to additional pages on your site.
- Position range strength – DA
The strength and ranges of websites range from 1-100 that are allocated to websites by Moz, an online marketing analytics company.
What you should know is that the higher your range is, the stronger your website is, and the more likely you are to rank among the highest positions.
Email marketing terms
- E-mail Service Provider ESP
ESP is an acronym for e-mail service provider; a software service that helps email marketers send email marketing campaigns to their subscribers.
ESP must host email marketing services for unlimited customers and companies around the world, and the best email service provider must include the ability to:
- Create e-mail subscriber lists.
- Customize e-mail templates.
- Send emails manually or automatically.
- Provide detailed campaign reports and analysis.
- Include customizable options and dynamic content.
- Help break up the list, and more
- Click-through rate CTR
Click-through rate (CTR) is a measure of how many people clicked on an image, hyperlink, or CTA in an e-mail message.
- Flexible bounce
A flexible bounce is an e-mail that fails to deliver for temporary reasons, and these minor bounces occur when the file is too large or when the recipient’s inbox is full.
These bounces aren’t nearly as problematic as hard bounces, and ESP usually tries to connect these bounces again.
Remote or freelance work websites for an digital marketer
Remote work sites help companies get people doing the jobs required for projects or job roles that don’t always require hiring.
Independent platforms also allow independent professionals to create profiles, share the working group and communicate with potential employers on these platforms.
Based on skills, experience and other research criteria, these capabilities help companies focus on their core business activities and take out-of-business projects that may require a lot of time or employment or require skills currently absent from the company. We will briefly include these platforms and websites in this article.
The most important remote work websites for marketers
Remote work websites for English speakers
Fiverr.com is a market platform for services performed by its users.
You can find a lot of business owners on this website, and it is recommended when you’re sure you’re professional with the skill you offer.
On Upwork the competition is very high, enabling companies to reach qualified professionals from all over the world on demand. So you have to follow the website updates first and foremost.
This independent service market is designed to connect buyers and sellers in one place, and is popular among freelancers because it allows them to easily market their services, supporting professionals, innovators and technicians.
The PeoplePerHour market allows professionals around the world to find work that suits their qualifications, improving the way sellers communicate with companies while providing them with a variety of tools required by independent tasks.
The website displays many features that include proposal presentation, in-app messages, account management. Billing and pricing plans come in the form of different plans such as monthly or one-off payments.
Remote work websites for Arabic speakers:
Source: MA Global Group